- 12% Brand Management Strategies: Luxury and Mass Markets

Brand Management Strategies: Luxury and Mass Markets

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As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author’s many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.

Features
– Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more
Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies
– Experiential learning tools include learning…

$90.00 $78.97

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Price history
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Price history for Brand Management Strategies: Luxury and Mass Markets
Latest updates:
  • $78.62 - December 15, 2019
  • $78.63 - December 10, 2019
  • $78.64 - December 7, 2019
  • $78.68 - November 27, 2019
  • $78.75 - November 26, 2019
  • $78.89 - November 23, 2019
  • $78.96 - November 19, 2019
  • $78.97 - November 14, 2019
Since: November 14, 2019
  • Highest Price: $78.97 - November 14, 2019
  • Lowest Price: $78.62 - December 15, 2019
Last Amazon price update was: November 16, 2019 8:48 pm
× Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.com (Amazon.in, Amazon.co.uk, Amazon.de, etc) at the time of purchase will apply to the purchase of this product.
Last updated on November 16, 2019 8:48 pm
Brand Management Strategies: Luxury and Mass Markets
Brand Management Strategies: Luxury and Mass Markets

$90.00 $78.97

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Brand Management Strategies: Luxury and Mass Markets

Brand Management Strategies: Luxury and Mass Markets

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as of November 16, 2019 8:48 pm

Features

AuthorWilliam D'Arienzo
BindingPaperback
EAN9781501306679
EAN ListEAN List Element: 9781501306679
ISBN1501306677
Item DimensionsHeight: 932; Length: 740; Weight: 101; Width: 91
LabelFairchild Books
ManufacturerFairchild Books
MPN9781501306679
Number Of Items1
Number Of Pages384
Package DimensionsHeight: 100; Length: 780; Weight: 175; Width: 750
Package Quantity1
Part Number9781501306679
Product GroupBook
Product Type NameABIS_BOOK
Publication Date2016-09-22
PublisherFairchild Books
Release Date2016-09-22
StudioFairchild Books
TitleBrand Management Strategies: Luxury and Mass Markets

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.

Features
- Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more
- Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies
- Experiential learning tools include learning...

Additional information

Specification: Brand Management Strategies: Luxury and Mass Markets

Author
Binding

EAN

9781501306679

EAN List

EAN List Element: 9781501306679

ISBN

Item Dimensions

Height: 932, Length: 740, Weight: 101, Width: 91

Label

Manufacturer

MPN

Number Of Items

1

Number Of Pages

Package Dimensions

Height: 100, Length: 780, Weight: 175, Width: 750

Package Quantity

1

Part Number

Product Group

Product Type Name

Publication Date

Publisher

Release Date

Studio

Title

Brand Management Strategies: Luxury and Mass Markets

Price History

Price history for Brand Management Strategies: Luxury and Mass Markets
Latest updates:
  • $78.62 - December 15, 2019
  • $78.63 - December 10, 2019
  • $78.64 - December 7, 2019
  • $78.68 - November 27, 2019
  • $78.75 - November 26, 2019
  • $78.89 - November 23, 2019
  • $78.96 - November 19, 2019
  • $78.97 - November 14, 2019
Since: November 14, 2019
  • Highest Price: $78.97 - November 14, 2019
  • Lowest Price: $78.62 - December 15, 2019

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