Brand Management Strategies: Luxury and Mass Markets
As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author’s many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.
Features
– Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more
– Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies
– Experiential learning tools include learning…
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Description
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Brand Management Strategies: Luxury and Mass Markets
Brand Management Strategies: Luxury and Mass Markets
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Features
| Author | William D'Arienzo |
| Binding | Paperback |
| EAN | 9781501306679 |
| EAN List | EAN List Element: 9781501306679 |
| ISBN | 1501306677 |
| Item Dimensions | Height: 932; Length: 740; Weight: 101; Width: 91 |
| Label | Fairchild Books |
| Manufacturer | Fairchild Books |
| MPN | 9781501306679 |
| Number Of Items | 1 |
| Number Of Pages | 384 |
| Package Dimensions | Height: 100; Length: 780; Weight: 175; Width: 750 |
| Package Quantity | 1 |
| Part Number | 9781501306679 |
| Product Group | Book |
| Product Type Name | ABIS_BOOK |
| Publication Date | 2016-09-22 |
| Publisher | Fairchild Books |
| Release Date | 2016-09-22 |
| Studio | Fairchild Books |
| Title | Brand Management Strategies: Luxury and Mass Markets |
As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.
Features
- Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more
- Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies
- Experiential learning tools include learning...
Additional information
Specification: Brand Management Strategies: Luxury and Mass Markets
| Author | |
|---|---|
| Binding | |
| EAN | 9781501306679 |
| EAN List | EAN List Element: 9781501306679 |
| ISBN | |
| Item Dimensions | Height: 932, Length: 740, Weight: 101, Width: 91 |
| Label | |
| Manufacturer | |
| MPN | |
| Number Of Items | 1 |
| Number Of Pages | |
| Package Dimensions | Height: 100, Length: 780, Weight: 175, Width: 750 |
| Package Quantity | 1 |
| Part Number | |
| Product Group | |
| Product Type Name | |
| Publication Date | |
| Publisher | |
| Release Date | |
| Studio | |
| Title | Brand Management Strategies: Luxury and Mass Markets |
Price History
| Price history for Brand Management Strategies: Luxury and Mass Markets | |
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