Brand Management Strategies: Luxury and Mass Markets

Add your review
10
Editor's scoreRead review

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author’s many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.

Features
– Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more
Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies
– Experiential learning tools include learning…

$90.00

Best deal at: amazon.comAmazon.com
Buy for best price
Set Lowest Price Alert
×
Notify me, when price drops
Set Alert for Product: Brand Management Strategies: Luxury and Mass Markets - $90.00
Price history
×
Price history for Brand Management Strategies: Luxury and Mass Markets
Latest updates:
  • $90.00 - September 25, 2021
  • $87.30 - September 25, 2021
  • $90.00 - September 21, 2021
  • $87.30 - September 21, 2021
  • $90.00 - September 18, 2021
  • $87.30 - September 14, 2021
  • $90.00 - September 14, 2021
  • $87.30 - July 22, 2021
Since: April 25, 2021
  • Highest Price: $90.00 - April 26, 2021
  • Lowest Price: $87.30 - April 25, 2021
Last Amazon price update was: September 25, 2021 2:43 am
× Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.com (Amazon.in, Amazon.co.uk, Amazon.de, etc) at the time of purchase will apply to the purchase of this product.
Last updated on September 25, 2021 2:43 am
Brand Management Strategies: Luxury and Mass Markets
Brand Management Strategies: Luxury and Mass Markets

Description

Purchase Brand Management Strategies: Luxury and Mass Markets at Discounted Prices ✓ FREE DELIVERY possible on eligible purchases.
Brand Management Strategies: Luxury and Mass Markets

Brand Management Strategies: Luxury and Mass Markets

$90.00  in stock
6 new from $84.32
15 used from $84.02
Free shipping
Buy Now
Amazon.com
as of September 25, 2021 2:43 am

Features

AuthorWilliam D'Arienzo
BindingPaperback
EAN9781501306679
EAN ListEAN List Element: 9781501306679
ISBN1501306677
Item DimensionsHeight: 932; Length: 740; Weight: 101; Width: 91
LabelFairchild Books
ManufacturerFairchild Books
MPN9781501306679
Number Of Items1
Number Of Pages384
Package DimensionsHeight: 100; Length: 780; Weight: 175; Width: 750
Package Quantity1
Part Number9781501306679
Product GroupBook
Product Type NameABIS_BOOK
Publication Date2016-09-22
PublisherFairchild Books
Release Date2016-09-22
StudioFairchild Books
TitleBrand Management Strategies: Luxury and Mass Markets

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.

Features
- Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more
- Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies
- Experiential learning tools include learning...

Additional information

Specification: Brand Management Strategies: Luxury and Mass Markets

Author
Binding

EAN

9781501306679

EAN List

EAN List Element: 9781501306679

ISBN

Item Dimensions

Height: 932, Length: 740, Weight: 101, Width: 91

Label

Manufacturer

MPN

Number Of Items

1

Number Of Pages

Package Dimensions

Height: 100, Length: 780, Weight: 175, Width: 750

Package Quantity

1

Part Number

Product Group

Product Type Name

Publication Date

Publisher

Release Date

Studio

Title

Brand Management Strategies: Luxury and Mass Markets

Price History

Price history for Brand Management Strategies: Luxury and Mass Markets
Latest updates:
  • $90.00 - September 25, 2021
  • $87.30 - September 25, 2021
  • $90.00 - September 21, 2021
  • $87.30 - September 21, 2021
  • $90.00 - September 18, 2021
  • $87.30 - September 14, 2021
  • $90.00 - September 14, 2021
  • $87.30 - July 22, 2021
Since: April 25, 2021
  • Highest Price: $90.00 - April 26, 2021
  • Lowest Price: $87.30 - April 25, 2021

Reviews (0)

Reviews

0.0
0
0
0
0
0

Be the first to review “Brand Management Strategies: Luxury and Mass Markets”

Your email address will not be published. Required fields are marked *

There are no reviews yet.

Online Shopping - PriceTracker24 -
Login/Register access is temporary disabled